iStore by Reliancedigital, India's largest Apple Premium Reseller Chain and the high-end consumer durable and information technology arm of Reliance Retail announced the launch of its 10th iStore and Mumbai's 2nd iStore at Shop No. G 37, Ground floor, R City Centre Mall, LBS Marg Ghatkopar (W), today. iStore by Reliancedigital as an Apple Premium Reseller, will be among the first to display any newly launched Apple products in India. iStore is also the largest chain of Apple Premium Reseller for Apple in India and has a presence in Hyderabad, Bangalore, Chennai, Ahmedabad, Vadodara, Ludhiana, Jaipur and Mumbai assuring an uniform Apple experience to its customers.

Spread over 1146 sq ft of shopping space, iStore by Reliancedigital at Ghatkopar, R City Centre Mall offers shoppers in Mumbai yet another opportunity to learn and experience Apple's innovative products and solutions in a modern and welcoming environment. iStore by Reliancedigital houses the entire range of Apple products for the professional and consumer segments. The newly launched line of the MacBooks and MacBook Pros will be available for live demo at the store. The entire range of Apple products including iPods, MacBooks, iMac, the Mac Mini, Apple TV, Cinema Display along with the latest suite of software and accessories can now be experienced with a guided tour by an Apple expert.

Mr. Ajay Baijal, President and Chief Executive, Reliance Digital, said "We at Reliance Digital are delighted to extend the Apple experience to our consumers through our 10th iStore by Reliancedigital and the 2nd iStore outlet in Mumbai. Customers will have access to the latest iconic products from Apple in a world-class ambience with excellent end-to-end customer support."

With ResQ the Service arm of Reliance Digital and an Apple authorized Service centre, customers can now buy and service their products at any of the iStore by Reliancedigital stores across India. Every iStore has an Apple expert, hence, consumers can take live demonstrations and not only touch and feel the latest range of Apple products but also get dedicated after sales service for training or troubleshooting.

'iPromise' the training proposition of iStore, enables consumers to optimize on their Apple products bought. One can just walk to any iStore and take training on almost any application with the help of structured training modules of iPromise. Learn to make the most of your Mac by enrolling for applications like iPhoto®, iMovie®, Mac OS® X Leopard etc. The iStore at Ghatkopar has a training room for customers to learn to do more with their Apple products.

As part of the inaugural offer the first 25 customers buying a Mac, get a Samsung 22" LCD TV worth Rs. 17,500 absolutely free. Visit iStore at Ghatkopar to check on inaugural offers on iPods and Macs.