CUPERTINO, California—October 20, 2009—Apple® today updated its popular MacBook® with a new, durable polycarbonate unibody design featuring a brilliant LED-backlit display, a glass Multi-Touch™ trackpad and Apple’s innovative built-in battery for up to seven hours of battery life. Inheriting technology and design features from the MacBook Pro line, the new MacBook is an ideal consumer notebook for students and new Mac® users, and is available for Rs.56,900 (MRP).

“The new MacBook includes many of the great features found on the innovative MacBook Pro, such as an LED-backlit display, glass Multi-Touch trackpad and built-in long-life battery,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “With the only lineup of notebooks all featuring unibody enclosures, LED-backlit displays and long-life battery technology, there’s never been a better time to switch to a Mac.”

The new MacBook features a unibody, polycarbonate enclosure that makes it lighter and more durable. The new design includes a unique non-skid bottom surface and at just 4.7 pounds, the sleek MacBook slides easily into a backpack or briefcase. MacBook comes standard with a bright, LED-backlit display with the same wide-angle viewing technology used in the MacBook Pro line. The new MacBook has a 2.26 GHz Intel Core 2 Duo processor, 2GB RAM, a 250GB hard drive, and powerful NVIDIA GeForce 9400M integrated graphics.

The new MacBook includes Apple’s innovative built-in notebook battery for up to seven hours of wireless productivity on a single charge, and up to 1,000 recharges.* At nearly three times the lifespan of conventional notebook batteries, Apple’s built-in battery results in fewer depleted batteries and less waste. Depleted batteries can be replaced at a cost, which includes installation and environmentally responsible disposal of your old battery.

The energy-efficient MacBook joins the industry’s greenest lineup of notebooks, with every Mac notebook achieving EPEAT Gold** status and meeting Energy Star 5.0 requirements. The entire Mac notebook line now comes standard with energy efficient LED-backlit displays that are mercury-free and made with arsenic-free glass. Mac notebooks contain no brominated flame retardants, use internal cables and components that are PVC-free and are constructed of recyclable materials.

Every Mac comes with Mac OS® X Snow Leopard®, the world’s most advanced operating system, and iLife®, Apple’s innovative suite of applications for managing photos, making movies and creating and learning to play music. Snow Leopard builds on a decade of OS X innovation and success with hundreds of refinements, new core technologies and out of the box support for Microsoft Exchange. iLife features iPhoto®, to easily organize and manage photos; iMovie® with powerful easy-to-use new features such as Precision Editor, video stabilization and advanced drag and drop; and GarageBand® which introduces a whole new way to help you learn to play piano and guitar.

Pricing & Availability

The new MacBook will be available within 2 weeks through Apple Authorized Resellers.

The new MacBook, for a maximum retail price of Rs.56,900 (MRP), includes:

*A properly maintained MacBook battery is designed to retain 80 percent or more of its original capacity during a lifespan of up to 1,000 recharge cycles. Battery life and charge cycles vary by use and settings. For more information visit http://www.apple.com/in/macbook/features.html

**EPEAT is an independent organization that helps customers compare the environmental performance of notebooks and desktops. Products meeting all of the 23 required criteria and at least 75 percent of the optional criteria are recognized as EPEAT Gold products. The EPEAT program was conceived by the US EPA and is based on IEEE 1680 standard for Environmental Assessment of Personal Computer Products. For more information visit www.epeat.net

Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone.