Chennai. December 18, 2009: iStore by Reliancedigital, India's largest Apple Premium Reseller Chain and the high-end consumer durable and information technology arm of Reliance Retail today expanded its footprint in the city by opening its second store at AB 12 2nd Avenue, Anna Nagar Chennai today. iStore by Reliancedigital will enable the people of Chennai to experience the complete range of Apple products, Apple accessories and software and easy access to genuine and latest Apple products. iStore already has it presence in the city with its store at Dr. RK Salai Mylapore.

The new launch in Chennai comes immediately after iStore opened its doors to Pune and strengthened its foothold in Mumbai with 2 new stores in both cities. The brand had forayed into Pune by opening stores in the city early this month at Koregaon Park and FC Road. Two iStores were opened in Mumbai last week at Palladium Mall, High Street Phoenix, Worli ( Lower Parel??) and at Korum Mall, Thane. With the opening of the Chennai store total number of iStores by Reliancedigital opened this month in the country is 5!

Announcing the launch of its new iStore in the city, Mr. Ajay Baijal, President and Chief Executive, Reliance Digital, said "iStore by Reliance Digital is now established as an Apple destination store in India with its unique offering in consumer experience and range of products. The positive response received from Apple lovers in the city for our earlier store has encouraged us to expand our presence in the city and we are delighted to bring another iStore by Reliancedigital to the city and extend the Apple experience to our consumers. Our customers in Chennai will have access to the latest iconic products from Apple in a world-class ambience with excellent end-to-end customer support."

The iStore at Anna Nagar is spread over 1800sqft with all the latest Apple products and accessories and software. Now with two stores in the city, iStore assures a uniform Apple experience to its customers in Chennai. This store also houses a dedicated apple authorized service center of 500sqft and will undertake repair and product training under the same roof.
iStore by Reliancedigital is the largest APR footprint for Apple business in India and already has its presence in Mumbai, Pune, Hyderabad, Bangalore, Chennai, Ahmedabad, Vadodara, Ludhiana, Jaipur and New Delhi.

Kaushal Nevrekar, Business Head, iStore by Reliancedigital, said, "Apart from giving two more iStores by Reliancedigital to the city, we wanted to give our enthusiastic customers a chance to win their desired Apple products. The iDesire Wall is a fun activity for all Apple fans in Mumbai to prove their love for Apple and win it."

iStore by Reliancedigital, is India's largest Apple Premium Reseller Chain and the high-end consumer durable and information technology arm of Reliance Retail. iStore by Reliancedigital as an Apple Premium Reseller, is among the first to display any newly launched Apple product in India. The store offers shoppers an opportunity to learn and experience Apple's innovative products and solutions in a modern and welcoming environment. iStore by Reliancedigital houses the entire range of Apple products for the professional and consumer segments. The entire range of Apple products including iPods, MacBooks, iMac, the Mac Mini, Apple TV, Cinema Display along with the latest suite of software and accessories can now be experienced with a guided tour by an Apple expert.

ResQ the Service arm of Reliance Digital and an Apple authorized Service centre is an integral part of iStore. Customers can buy and service their products at any of the iStore by Reliancedigital stores across India. Every iStore has an Apple expert, hence, consumers can take live demonstrations and not only touch and feel the latest range of Apple products but also get dedicated after sales service for training or troubleshooting.

'iPromise' the training proposition of iStore, enables consumers to optimize on their Apple products bought. One can just walk to any iStore and take training on almost any application with the help of structured training modules of iPromise. Learn to make the most of your Mac by enrolling for applications like iPhoto®, iMovie®, Mac OS® X Leopard etc. The iStores have a training room for customers to learn to do more with their Apple products.

For more information on iStore by Reliancedigital log onto www.istoreindia.com.