Mumbai. December 11, 2009: iStore by Reliancedigital, India's largest Apple Premium Reseller Chain and the high-end consumer durable and information technology arm of Reliance Retail today expanded its footprint in the city. With the opening of two new stores, at Palladium Mumbai's first high end luxury brands mall, Phoenix Mills, Worli and at Korum Mall, Thane, the total number of iStores in Mumbai goes upto four! iStore by Reliancedigital will enable Mumbaites to experience the complete range of Apple products, Apple accessories and software and easy access to genuine and latest Apple products. iStore already has it presence in the city with its stores at Warden Road, Mahalaxmi and R City Mall, Ghatkopar.

The new launches in Mumbai come immediately after iStore opened its doors to Pune. The brand had forayed into Pune by opening to stores in the city last week at Koregaon Park and FC Road.

Announcing the launch of the two iStores in the city, Mr. Ajay Baijal, President and Chief Executive, Reliance Digital, said "iStore by Reliance Digital is now established as an Apple destination store in India with its unique offering in consumer experience and range of products. The positive response received from Apple lovers in the city has encouraged us to expand our presence in the city and we are delighted to bring two more stores to the city and extend the Apple experience to our consumers. Our customers in Mumbai and Thane will have access to the latest iconic products from Apple in a world-class ambience with excellent end-to-end customer support."

The iStore at Palladium Mall is 1022sqft with all the latest Apple products and accessories and software. The store at Korum Mall, Thane spreads across 978 sq ft offering customers an easy access to genuine Apple products. With these launches iStore assures a uniform Apple experience to its customers in Mumbai. iStore by Reliancedigital is the largest APR footprint for Apple business in India and already has its presence in Pune, Hyderabad, Bangalore, Chennai, Ahmedabad, Vadodara, Ludhiana, Jaipur and New Delhi.

Kaushal Nevrekar, Business Head, iStore by Reliancedigital, said, "Apart from giving two more iStores by Reliancedigital to the city, we wanted to give our enthusiastic customers a chance to win their desired Apple products. The iDesire Wall is a fun activity for all Apple fans in Mumbai to prove their love for Apple and win it."

iStore by Reliancedigital, is India's largest Apple Premium Reseller Chain and the high-end consumer durable and information technology arm of Reliance Retail. iStore by Reliancedigital as an Apple Premium Reseller, is among the first to display any newly launched Apple product in India. The store offers shoppers an opportunity to learn and experience Apple's innovative products and solutions in a modern and welcoming environment. iStore by Reliancedigital houses the entire range of Apple products for the professional and consumer segments. The entire range of Apple products including iPods, MacBooks, iMac, the Mac Mini, Apple TV, Cinema Display along with the latest suite of software and accessories can now be experienced with a guided tour by an Apple expert.

ResQ the Service arm of Reliance Digital and an Apple authorized Service centre is an integral part of iStore. Customers can buy and service their products at any of the iStore by Reliancedigital stores across India. Every iStore has an Apple expert, hence, consumers can take live demonstrations and not only touch and feel the latest range of Apple products but also get dedicated after sales service for training or troubleshooting.

'iPromise' the training proposition of iStore, enables consumers to optimize on their Apple products bought. One can just walk to any iStore and take training on almost any application with the help of structured training modules of iPromise. Learn to make the most of your Mac by enrolling for applications like iPhoto®, iMovie®, Mac OS® X Leopard etc. The iStores have a training room for customers to learn to do more with their Apple products.